Charlie’s beautiful family portraiture needed brand elements to inspire confidence, connection and warmth. Her professional imagery is now complemented by brand assets that equal her quality and process and help to create a persuasive first impression by reflecting her brand values which will bring confidence to prospective customers from their very first encounter.

Charlie’s brand makes her clients feel empowered to be themselves through a fuzzy, oxytocin-filled experience that leaves new and prospective parents with energy and confidence.

They can reflect back on the experience with pride having been treated to an experience that fosters a connection between the new family, the couple and their relationship with the baby.

Charlie offers a considered approach to each session and that unique family.

This brand identity is thoughtful, individual, inclusive and high quality offering a combination of Contemporary stylishness and softness.

Warm and nurturing tones founded in inclusivity and calmness provide the primary basis of the colour palette. Lifted by the spark and energy of a warm, late summer sunset red-orange as a secondary hue. A contrasting tertiary colour of denim blue brings confidence. Mirroring and complementing the light and processing of the photography, the colours reflect the seasonal tones that are also apparent in nature, whilst bringing this together with the personality and uniquely personal style of Charlie.

The concept for Charlie’s brand is called Suspended In Time;

“A timeless record of a time in life which evokes a calm and nostalgic feeling, left as a legacy to the new child. A spark of joy

Nature, the warmth of golden hour and late summer sunset reflects the calm, nurturing softness of parenthood”.

The visual style is a little ‘retro’ to incorporate the brand values, to infer a sense of nostalgia and timelessness, and to nod towards a time that had elements of the contemporary environment we are living in, which guides a lot of the current visual language trends we were seeing in 2021:

/ A return to simple and organic styles

/ An adventurousness of design (to create a little spark)

/ Stylish interpretation related to high-end product

I thoroughly enjoyed this project from start to finish, from research to concepts and design, the gorgeous colour palette to compliment the imagery, and the font selection and typesetting guide and I’m so happy to see it come together through Chrissy Silva – Web Design for Health & Wellness experts her implementation of it looks amazing!