DESIGN FOR YOUR BRAND
BRANDING PACKAGES, LOGO DESIGN AND BRAND IDENTITY ELEMENTS
Building a strong and effective brand through design
I’m sure you have heard that your brand is more than just your logo. It’s the entire way your company or non-profit communicates with its audience. It’s the relationship between you, any staff you have, the product you offer, and the customer. The experience of your brand from start to finish that the customer has with your organisation is all a part of the brand.
I have a design process that addresses more than simply the logo, even if it means that a logo, or updated logo is the sole asset you walk away with. My holistic approach to designing for you looks at the entire context of your operations, your market position, ethos and values, and target customer. Around these factors, we look at building the customer experience of your brand and rationalise the ways in which we use design elements to communicate.
Below are some sample brand packages suited to different stages of your business.
BRAND PACKAGES
- The basic brand elements to get you started or to start off your branding on the right foot:
- // clarify the brand experience and brand values
- // select colour palette to align with brand values
- // research and mood board
- // clarify an overarching concept
- // provide 3 concepts for logo
- // finalise 1 route to create master logo
- // secondary logo
- // watermark version for social media
- More choice for brand elements to cover a wider rollout of your brand across different materials;
- // clarify the brand experience and brand values
- // select colour palette to align with brand values
- // research and mood board
- // clarify an overarching concept
- // provide 3 routes for logo
- // finalise 1 route to create master logo
- // secondary logo
- // brand mark and any additional alternates
- // watermark variation for overlays
- // font selection and typesetting for print and website
- Everything you need to fully run with your brand.
- // clarify the brand experience and brand values
- // select colour palette to align with brand values
- // research and mood board
- // clarify an overarching concept
- // provide 3 concepts for logo + wild card
- // finalise 1 route to create master logo
- // secondary logo
- brand mark and any additional alternates
- // watermark variation for overlays
- // typesetting guide with font selection for print and website
- // image selection
- // 2 patterns / backgrounds
- // guidance samples for how to use the brand
What you get when we design your brand
What you pay for when you commission me is not just a logo, typography and brand assets, you get a wealth of other behind-the-scenes skills, paid subscriptions such as software, and processes to help your brand come to life.
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- Knowledge based on industry expertise and experience
- Research
- Focused, dedicated time
- Unique strategy for your business
- Time for scoping, estimating, planning, admin
- Free consultation, collaborative process, feedback calls, after care service
- Your brand identity
- Brand guides and presentations
- Multiple file formats
- images, mock-ups & typography
- Software and subscriptions
All packages involve the design process outlined on this page, which allows for feedback at each stage, so that you feel empowered and informed about the concepts and designs. If you are a larger organisation with multiple stakeholders and decision makers, you might need a wider range of concepts and iterations. If this is the case, you need a bespoke cost for this work based on a wider scope, so please contact me for an estimate.
View my design process, or find out more about how to hire me, terms, payment methods and day rates here.
BUILDING YOUR BRAND IN MORE DETAIL
On top of the visual elements, we can build further strategy that works with the wording, imagery and which looks at how you use marketing communications channels to build your brand more thoroughly.
If you want to take this further still I can advise on full marketing strategy that looks in great detail at your communications and how those communicate to different audiences, in line with your business objectives, values and brand, this is classed as brand management. Please get in touch for a consultation and more detailed estimate.
Offers, extras and added value
Take a look and see if there are any offers on
Find out what wonderful extras you can have for free from me here!
PLANT A TREE WHEN YOU WORK WITH ME
Our British woodlands and the wildlife that relies on them are under huge pressure. The Woodland Trust’s report from April stated that the UK is failing to meet its target of 30,000 ha per year to meet carbon net zero by 2050. Climate change means that spring is happening 8.4 days earlier which impacts on our wildlife: the caterpillars that Bluetit chicks feed on are emerging earlier than the chicks hatch.
So when you work with me I’ll plant a native tree for the successful referral, to help invest in the future.
Together we can help to make a difference.
TESTIMONIALS
“Trudie sets herself apart from this hugely competitive market, with her depth of expertise, knowledge, and results. She is a brilliant strategist. She listens carefully, asks the right questions and then produces a working plan, that delivers results. She makes the complex simple, and the complicated straightforward. ”
“I sought Trudie’s skills to help me develop my logo and marketing for my Holistic Therapy business. Trudie gets to know you personally so that she can truly understand what you’re wanting to achieve and your business goals. “