Marketing Strategy and Management

Marketing help and advice for ethical businesses

My marketing help and advice for ethical businesses is founded in qualified marketing strategy and management that will make your conscious business grow.

By implementing marketing strategy, project planning and marketing management, I will take you from fire fighting to being under control and growing in line with your objectives.

Strategic Marketing Services

I offer a range of strategic marketing services, depending on what your needs are. I can offer full Chartered Institute of Marketing marketing strategy process aligned with your business goals and objectives, dedicated digital marketing strategy using Google models, targeted strategies to define your content strategy or strategies for particular marketing channels such as Pinterest.

Why your organisation needs a marketing strategy

Marketing strategy can be used for project planning for teams, such as for sponsorship and partnership models. It can be used to implement HR policies to improve the business culture for all stakeholders and it can be used to design internal and external marketing plans.

Whether your organisation or business is B2B or B2C, it’s inevitable that it will need some form of strategic marketing management. With it, you will be able to achieve growth and create a competitive advantage for your business or non-profit within your marketplace.

Inevitably, strategic marketing management leads to marketing planning and project management. It also leads to defining how and where to prioritise your efforts, time and resources, and it guides what help and support you may need to recruit.

You will also find out what your business strengths and weaknesses are. There will be many recommendations, including recommendations for other, non-marketing actions that may be required in your organisation to bring the marketing promise into alignment for your customers. This is is especially important for ethics and mission-based organisations.

If you are not already operating a marketing strategy, you’ll find a wealth of benefit, insight and direction from starting one now. I offer a free 20-minute consultation to find out what help you need, so why not book in with me and see how I can help you. You can get in touch here.

Marketing Services

Marketing Strategy01

Good marketing planning and success comes from being strategic about how you reach your goals. I look at the marketing environment your business is operating within and carry out full Chartered Institute of Marketing strategic planning to set your goals, objectives and plans against your mission and vision and business objectives.

Marketing Planning02

Planning for success is built around project management for marketing. Within your abilities, capacity and budget, you need to plan what’s achievable and actionable to get to where you need to be. There are often many routes to success

Content strategy03

Content strategy pulls in the creative aspects of marketing communications management. You might need specific and skilled help, which we can identify once there is a strategy in place.

Implementation of marketing plans04

Help to roll out your marketing plans on time, to spec and on budget

My project process

Each brief is different and the process below might need to be designed to work with your needs. When I do proposals and estimates I outline the proejct process that I feel is appropriate for the project, and so often this project is bespoke, however the stages will generally follow this process, to allow for discussion, communication and sign off stages.

  • 01

    A thorough consultation

    The process starts with a consultation so that I can understand your objectives, business direction, audience and get to know you.

  • 2.

    research stage

    We might need to carry out research appropriate to your project. This might be market research, qualitative or quantitative research, trends research, or any other project-specific research (eg keywords for SEO).

  • 3.

    Stage 1

    Create first round of strategy, planning or project, copy or other itemised work.

  • 4.

    Stage 2

    Submit for discussion and amends.

  • 5.

    Finalise project

    Complete project with any appropriate changes.

See some examples

Take a look at some recent examples.

Book a free consultation